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Online Shopping Intentions

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

  • Book
  • © 2022

Overview

Authors:
  1. Anne Fota

    1. Wilnsdorf, Germany

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xviii
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  2. Introduction

    • Anne Fota
    Pages 1-26

  3. Structure and Content of the Essays

    • Anne Fota
    Pages 27-42

  4. Essays

    • Anne Fota
    Pages 43-224

  5. General Discussion and Conclusion

    • Anne Fota
    Pages 225-250

  6. Back Matter

    Pages 251-281
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Keywords

About this book

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.



Authors and Affiliations

  • Wilnsdorf, Germany

    Anne Fota

About the author

About the author
Anne Fota has been working at the Chair of Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management and Markets at the University of Siegen. Her research interests include the following areas: Cross-Border E-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability.

Bibliographic Information

  • Book Title: Online Shopping Intentions

  • Book Subtitle: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

  • Authors: Anne Fota

  • Series Title: Handel und Internationales Marketing Retailing and International Marketing

  • DOI: https://doi.org/10.1007/978-3-658-37662-8

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022

  • Softcover ISBN: 978-3-658-37661-1Published: 14 May 2022

  • eBook ISBN: 978-3-658-37662-8Published: 13 May 2022

  • Series ISSN: 2626-3327

  • Series E-ISSN: 2626-3335

  • Edition Number: 1

  • Number of Pages: XVIII, 281

  • Number of Illustrations: 13 b/w illustrations

  • Topics: Marketing

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