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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
Authors and Affiliations
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Bremen, Germany
Tobias Duffner
About the author
Bibliographic Information
Book Title: Strategic Equity Partnerships in Professional Football
Book Subtitle: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
Authors: Tobias Duffner
Series Title: Event- und Impaktforschung
DOI: https://doi.org/10.1007/978-3-658-31301-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
Softcover ISBN: 978-3-658-31300-5Published: 29 July 2020
eBook ISBN: 978-3-658-31301-2Published: 28 July 2020
Series ISSN: 2662-9224
Series E-ISSN: 2662-9232
Edition Number: 1
Number of Pages: XXVIII, 353
Number of Illustrations: 31 b/w illustrations
Topics: Business and Management, general, Sport Science , Sports Economics