Overview
- Presents case studies applying best practices of social marketing to improving quality of life
- Offers the most current theoretical advances in the fields of social marketing and public health communications
- Presents current thinking of helping people to live healthy, productive lives in safe, nurturing communities
- Demonstrates through case studies best practices across several areas of social marketing and public health communications
Part of the book series: Applying Quality of Life Research (BEPR)
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Keywords
- African Migrant Blood Donation in Australia
- Child Obesity Prevention
- Family Decision Making
- Improving Behavior Change
- Improving Quality of Life
- Occupational Health and Safety
- Public Health Communications
- Social Business Model
- Social Marketing Communications
- Social Marketing Innovations
- Sustainability Marketing
- Theoretical Advances of Social Marketing
- Understanding Individual Risk Behaviors
Table of contents (21 chapters)
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Theoretical Developments
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Applied Research
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Innovations in Social Marketing and Public Health Communication
Book Subtitle: Improving the Quality of Life for Individuals and Communities
Editors: Walter Wymer
Series Title: Applying Quality of Life Research
DOI: https://doi.org/10.1007/978-3-319-19869-9
Publisher: Springer Cham
eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-19868-2Published: 14 October 2015
Softcover ISBN: 978-3-319-36623-4Published: 23 August 2016
eBook ISBN: 978-3-319-19869-9Published: 06 October 2015
Series ISSN: 2213-994X
Series E-ISSN: 2213-9958
Edition Number: 1
Number of Pages: VII, 389
Topics: Quality of Life Research, Marketing, Quality of Life Research