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Palgrave Macmillan

The Evolution of Luxury Brands, Volume II

Society, Technology, and Context

  • Book
  • Nov 2025

Overview

  • Takes a deep dive into the challenges and opportunities within the changing framework of the luxury sector
  • Examines sustainable and technologically innovative practices and strategies employed by luxury brands
  • Focuses on the contextual and socio-cultural evolution of luxury brands

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About this book

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion.  

This second part of a two-volume collection focuses on the context of luxury brands, including the impact and evolution of their social, cultural and technological aspects. It delves into transformational changes shaping luxury brands’ business evolution, including generational attitudes, circular business models, art and emotions, and consumption under war and crises. Particular emphasis is given to sustainable and innovative practices, such as technology applications, virtual couture, digital ecosystems and smart luxury.  The first volume focuses on how luxury brands adapt to shifting market conditions, identifying and predicting changes in the industry, consumer behaviour, strategy and business models.

Editors and Affiliations

  • Gnosis, School of Business, University of Nicosia, Nicosia, Cyprus

    Alkis Thrassou, Demetris Vrontis

  • Dept. Management, School of Business, University of Nicosia, Nicosia, Cyprus

    Leonidas Efthymiou

  • College of Management, School of Business Administration, Rishon LeZion, Israel

    Yaakov Weber

  • Newcastle Business School, Northumbria University, Newcastle Upon Tyne, United Kingdom

    S. M. Riad Shams

  • School of Business, Department of Management, University of Nicosia, Nicosia, Cyprus

    Evangelos Tsoukatos

About the editors

Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Leonidas Efthymiou is Associate Professor in the School of Business, at the University of Nicosia, Cyprus (EU).

Yaakov Weber is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel .

S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK.

Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus

Accessibility Information

PDF accessibility summary

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation, keyboard-friendly links and forms and searchable, selectable text. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com. Please note that a more accessible version of this eBook is available as ePub.

EPUB accessibility summary

This ebook is designed with accessibility in mind, aiming to meet the ePub Accessibility 1.0 AA and WCAG 2.2 Level AA standards. It features a navigable table of contents, structured headings, and alternative text for images, ensuring smooth, intuitive navigation and comprehension. The text is reflowable and resizable, with sufficient contrast. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.

Bibliographic Information

  • Book Title: The Evolution of Luxury Brands, Volume II

  • Book Subtitle: Society, Technology, and Context

  • Editors: Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos

  • Series Title: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2025

  • Hardcover ISBN: 978-3-031-96679-8Due: 22 November 2025

  • Softcover ISBN: 978-3-031-96682-8Due: 22 November 2026

  • eBook ISBN: 978-3-031-96680-4Due: 22 November 2025

  • Series ISSN: 2523-8167

  • Series E-ISSN: 2523-8175

  • Edition Number: 1

  • Number of Pages: XXVIII, 371

  • Number of Illustrations: 4 b/w illustrations, 16 illustrations in colour

Keywords

  • luxury consumption
  • sustainable consumption
  • exclusive products
  • experiential marketing
  • fashion
  • globalization
  • innovation and technology in luxury

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