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Exploring Trends, Innovations, and Digitalization of Entrepreneurship

MENA Region Entrepreneurship Conference (MENA REC 2024)

  • Conference proceedings
  • © 2025

Overview

Editors:
  1. Sallam Khairy

    1. Department of Information Systems, University of Nizwa, Nizwa, Oman

  2. Gasim Hayder

    1. Department of Civil and Environmental Engineering, University of Nizwa, Nizwa, Oman

  3. Abdullah Al Shukaili

    1. Department of Management, University of Nizwa, Nizwa, Oman

  4. Salem Al Abri

    1. Department of Management, University of Nizwa, Nizwa, Oman

  5. Arockiasamy Soosaimanickam

    1. Department of Information Systems, University of Nizwa, Nizwa, Oman

  6. Raja Suzana Raja Kasim

    1. Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu, Malaysia

  • Examines how entrepreneurship is evolving across different regions and industries
  • Explores the current trends, cutting-edge innovations, and the transformative impact of digitalization
  • Featuring contributions from industry experts and researchers with practical insights and key concepts and strategies

Part of the book series: Sustainable Economy and Ecotechnology (SEE)

Included in the following conference series:

Conference proceedings info: MENAREC 2024.

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About this book

The primary audience of the proceedings includes a broad spectrum of proactive readers who actively participate in the exploration of the field of entrepreneurship research. This comprises of scholars, who are professors, researchers, and scholars that are publishing papers and conducting researches regarding to entrepreneurship. Also, the proceedings aim at the BL/G guests – undergraduate and postgraduate students – keen on the discovery of the recent trends, novelties, and knowledge concerning the topic of entrepreneurism. Thus, for the undergraduate students, the proceedings are useful to obtain the basic information concerning the given subject areas and understand the key principles at play, while the postgraduate students can share the fresh information and methodologies introduced in the articles that can be helpful for their own research. Furthermore, the proceedings are directed towards people with specific interests in entrepreneurship research, be they practitioners, consultants, policymakers, or entrepreneurs. Such people may practice business, finance, technology, or social entrepreneurship and want to be aware of the tendencies in the entrepreneurial field. The audience inclusion policy guarantees that irrespective of the level of the user: a beginner, an undergraduate, a masters or a doctoral candidate, or a professional, the information applicable and beneficial, in solace to one’s level of study or work. In appealing to such a wide range of people, the proceedings seek to create a prosperous and diverse population of entrepreneurial scholars and entrepreneurs and to advance the generation and dissemination of knowledge in the subject area.

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Table of contents (65 papers)

  1. Front Matter

    Pages i-xviii
    Download chapter PDF

  2. Digital Entrepreneurship

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Could Auto-entrepreneurship Promote Digital Service Exports?

      • Noureddine Lamairia
      Pages 3-14

    3. Incorporating Artificial Intelligence (AI) into Pedagogical Approaches to Optimize Learning Outcomes

      • Syed Munassir Hussain, Noman Abdul Rehman
      Pages 15-26

    4. The Mediating Role of Technology Adoption in Enhancing Socio-Economic Values in Malaysian Fintech Organizations

      • Raja Suzana Raja Kasim, Wan Fariza Azima Che Azman, Rooshihan Merican B. Abdul Rahim Merican, Mohd Zulkifli Muhammad, Wan Nor Munirah Ariffin, Hazrina Hasbolah
      Pages 27-37

    5. Empowering Entrepreneurship: The Impact of Trust and Religiosity on Malaysian Micro-entrepreneurs’ Online Zakat Payment Choices

      • Raudah Danila, Rafeah Mat Saat, Ku Maisurah Ku Bahador
      Pages 38-60

    6. Leveraging AI for Comprehensive Customer Behavior Analysis Across Retail Channels: A Multi-dataset Approach

      • Rabie A. Ramadan, Rashid Saeed, Sallam O. F. Khairy
      Pages 61-73

    7. Exploring IoT and Deep Learning for Electronic Waste Management

      • Supriya Pulparambil, Basel Bani-Ismail, Hazem Migdady, Mohamed Sarrab, Youcef Baghdadi
      Pages 74-85

    8. Exploring Digital Transformation in Moroccan Cooperatives: Insights from the Fez-Meknes Region

      • Younes El Maaqili, Abdessamad Ouchen
      Pages 86-103

    9. A Bibliometric Analysis and Visualization of Digital Entrepreneurship Research

      • Amruthambika Padmarajan, Vinod Chandran
      Pages 104-129

    10. Factors Influencing Digital Transformation Success Among Small and Medium Enterprises (SMEs) in Selangor, Malaysia

      • Salenni A. P. Muniandy, Hazlina Abd-Kadir, Zunirah Mohd Talib, Azlan Ali
      Pages 130-146

    11. Technopreneurial Intention Among University Students: A PLS-SEM Approach

      • Nur Atiqah Zakiyyah Ramlee, Hardy Loh Rahim, Nursaadatun Nisak Ahmad
      Pages 147-159

    12. The Role of Digital Entrepreneurship in Shaping E-Banking Services and Customer Purchase Intentions: A Mediating Effect of Customer Satisfaction at Bank Muscat

      • Zahra Al-Hooti, Sallam O. F. Khairy, Arockiasamy Soosaimanickam, Abdullah Al Shukaili
      Pages 160-176

    13. A Greener Host for Digital Entrepreneurship Startups: A Story of the Rey Cement Factory

      • Mohammadjavad Mahdavinejad, Mohamed Faisal Al-Kazee, Abdallah Mohammed Alshukaili, Mamdouh Ibrahim Zaky Mohamed Galil
      Pages 177-190

    14. Digital Intrapreneurship in Action: Insights from Real Cases and Interviews

      • Itam Urmila Jagadeeswari, Vinayak Anil Bhat, Mercy Toni, Aishwarya Venkata
      Pages 191-202

    15. The Role of Technology Adoption as a Moderator in the Relationship Between Entrepreneurial Orientation and Sustainability Values Among Fintech Organisations in Malaysia

      • Raja Suzana Raja Kasim, Wan Fariza Azima Che Azman
      Pages 203-213
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Other volumes

  1. Exploring Trends, Innovations, and Digitalization of Entrepreneurship

Editors and Affiliations

  • Department of Information Systems, University of Nizwa, Nizwa, Oman

    Sallam Khairy, Arockiasamy Soosaimanickam

  • Department of Civil and Environmental Engineering, University of Nizwa, Nizwa, Oman

    Gasim Hayder

  • Department of Management, University of Nizwa, Nizwa, Oman

    Abdullah Al Shukaili, Salem Al Abri

  • Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu, Malaysia

    Raja Suzana Raja Kasim

Accessibility Information

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This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation, keyboard-friendly links and forms and searchable, selectable text. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com. Please note that a more accessible version of this eBook is available as ePub.

EPUB accessibility summary

This ebook is designed with accessibility in mind, aiming to meet the ePub Accessibility 1.0 AA and WCAG 2.2 Level AA standards. It features a navigable table of contents, structured headings, and alternative text for images, ensuring smooth, intuitive navigation and comprehension. The text is reflowable and resizable, with sufficient contrast. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.

Bibliographic Information

  • Book Title: Exploring Trends, Innovations, and Digitalization of Entrepreneurship

  • Book Subtitle: MENA Region Entrepreneurship Conference (MENA REC 2024)

  • Editors: Sallam Khairy, Gasim Hayder, Abdullah Al Shukaili, Salem Al Abri, Arockiasamy Soosaimanickam, Raja Suzana Raja Kasim

  • Series Title: Sustainable Economy and Ecotechnology

  • DOI: https://doi.org/10.1007/978-3-031-92942-7

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2025

  • Hardcover ISBN: 978-3-031-92941-0Published: 08 July 2025

  • Softcover ISBN: 978-3-031-92944-1Due: 22 July 2026

  • eBook ISBN: 978-3-031-92942-7Published: 07 July 2025

  • Series ISSN: 3005-1274

  • Series E-ISSN: 3005-1282

  • Edition Number: 1

  • Number of Pages: XVIII, 1027

  • Number of Illustrations: 37 b/w illustrations, 178 illustrations in colour

  • Topics: Entrepreneurship, Business and Management, general, Sustainable Development

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