Overview
- Explores the motivations, innovations, and sustainability practices of tourism lifestyle entrepreneurship
- Features real-world case studies and discussion questions
- Addresses marketing and promotional strategies unique to tourism lifestyle entrepreneurs
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
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About this book
This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understanding of the motivations, innovations, and sustainability practices that define this sector. It examines the distinct qualities that set lifestyle entrepreneurs apart from traditional business owners, highlighting their pursuit of personal fulfilment and work-life balance alongside financial success.
The book covers essential topics such as the crucial role of human and social capital, stakeholder engagement, and community involvement in fostering innovation and sustainable growth. A significant focus is placed on sustainability showcasing how lifestyle entrepreneurs are integrating environmental and social responsibility into their business models, contributing to a more ethical and sustainable tourism future. The book also addresses the specific marketing and promotional strategies employed by these entrepreneurs to establish a unique identity, differentiate themselves in a crowded market, and contribute to the development of their chosen destinations. It also features real-world case studies illustrating practical applications of concepts and discussion questions to encourage critical thinking.
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Keywords
Table of contents (9 chapters)
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Front Matter
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Understanding Tourism Lifestyle Entrepreneurship
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Front Matter
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Creating and Sustaining Lifestyle Businesses
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Front Matter
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Marketing and Growth Strategies
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Front Matter
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Insights from the Field
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Álvaro Dias is Associate Professor in the Department of Marketing, Operation, and Management at the University Institute of Lisbon, Portugal. He specializes in tourism, marketing, and entrepreneurship. He has written 26 books and published over 240 Scopus indexed journal articles.
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Bibliographic Information
Book Title: Lifestyle Entrepreneurship in Tourism
Book Subtitle: Innovations, Sustainability, and Marketing Practices
Authors: Álvaro Dias
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-031-89391-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2025
Softcover ISBN: 978-3-031-89390-2Published: 17 April 2025
eBook ISBN: 978-3-031-89391-9Published: 16 April 2025
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: XI, 101
Number of Illustrations: 7 b/w illustrations, 14 illustrations in colour
Topics: Entrepreneurship, Tourism Management, Sociology, general