Name: Consumer Brand Relationships in Tourism
ISBN: 978-3-031-59534-9

Overview

Editors:

Raouf Rather⁰

Raouf Rather
1. Department of Management Studies (South Campus), University of Kashmir, Anantnag, India
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Provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality
Explores CBR in tourism pre-, during-, and post-COVID-19 Pandemic
Features theoretical and practical case studies

Part of the book series: Tourism, Hospitality & Event Management (THEM)

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Keywords

Consumer brand relationships
consumer brand identification
brand co-creation
brand performance
brand anthropomorphism

About this book

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates, questions and controversies within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism, hospitality, leisure, festivals and events.

Editors and Affiliations

Department of Management Studies (South Campus), University of Kashmir, Anantnag, India

Raouf Rather

About the editor

Raouf Ahmad Rather is global scientific-researcher, guest faculty and research associate at the Department of Management Studies (South Campus), University of Kashmir, Jammu and Kashmir, India. His research interests center on consumer brand relationships, brand co-creation, customer brand engagement, customer brand experience, service innovation, customer brand loyalty and tourism crises/pandemic. His work has been published in many top-tier journals and book chapters.

Bibliographic Information

Book Title: Consumer Brand Relationships in Tourism
Book Subtitle: An International Perspective
Editors: Raouf Rather
Series Title: Tourism, Hospitality & Event Management
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-59534-9Due: 26 July 2024
Softcover ISBN: 978-3-031-59537-0Due: 26 July 2024
eBook ISBN: 978-3-031-59535-6Due: 26 July 2024
Series ISSN: 2510-4993
Series E-ISSN: 2510-5000
Edition Number: 1
Number of Illustrations: 50 b/w illustrations

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Consumer Brand Relationships in Tourism