Overview
- Sheds light on the EU's soft power tactics with a diplomat's firsthand insight
- Blends practical experience with academic theory
- Allows a better understanding of soft and hard power dynamics across diverse regions
Part of the book series: Contributions to International Relations (CIR)
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About this book
This book sheds light on the complexities of the European Union's (EU) influence in a world dominated by global power politics. Written by an EU diplomat, it explores the dynamic landscape of soft power, with a focus on key regions such as the Western Balkans, Eastern Partnership, Southern Neighborhood, and Sub-Saharan Africa. Presenting the economic, diplomatic, and cultural dimensions, the book critically evaluates the EU's effectiveness in shaping behavior amid intensifying global power competition.
With a unique perspective gained from on-the-ground experience in Kosovo, Ukraine, and Rwanda, the author navigates the EU's responses to challenges, including Russia's hard power approach. A must-read for policymakers and diplomats, this book blends academic analysis with practical insights, offering valuable lessons and recommendations for mastering the language of power in today's global politics. Ideal for students and professionals, it provides a comprehensive explorationof EU foreign policy dynamics.
Keywords
- Soft power pillars
- Global politics
- Diplomacy
- Soft power assets
- Power mechanism
- Western Balkans
- Eastern Partnership
- Southern Neighbourhood
- Sub-Saharan Africa
- Ukraine war
- Russia
- Hard power
- Development assistance
- External relations
- Economic cooperation
- Visibility
- Culture
- Science and education
- Sanctions
- Military deterrence
Authors and Affiliations
About the author
Dr. Žygimantas Juška is a European Union diplomat at the Delegation of the European Union to Rwanda. With six years of experience in EU foreign policy, he also held roles in the EU Delegation to Ukraine and the EU Office in Kosovo. Additionally, he is a Visiting Lecturer at the University of Rwanda. He holds a PhD in law from Leiden University, the Netherlands.
Juška has extensive experience as an EU competition lawyer in the European Commission, private sector, and academia. He became the first Lithuanian to be awarded the EU Fulbright Schuman scholarship, serving as a visiting scholar at Stanford University, USA, and the University of Michigan, USA. Moreover, he worked for a Lithuanian law firm as a legal associate in a dispute resolution practice group. Prior to that, he has also accumulated significant experience in international criminal law. He worked on the high-profile cases at the International Criminal Tribunal for the former Yugoslaviaand represented Lithuania at the International Criminal Court in The Hague Working Group.
Bibliographic Information
Book Title: Soft Power of the European Union
Book Subtitle: Mastering the Language of Power Politics
Authors: Žygimantas Juška
Series Title: Contributions to International Relations
Publisher: Springer Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-56383-6Due: 07 July 2024
Softcover ISBN: 978-3-031-56386-7Due: 07 July 2024
eBook ISBN: 978-3-031-56384-3Due: 07 July 2024
Series ISSN: 2731-5061
Series E-ISSN: 2731-507X
Edition Number: 1
Number of Pages: XXIII, 197
Number of Illustrations: 1 b/w illustrations, 21 illustrations in colour