Overview
- Investigates strategies used by South American digital-native news in attracting diverse audiences
- Draws from extensive interviews with audience members, journalists, and media executives
- Sheds new theoretical insights on the strategies and practice of independent digital news
Part of the book series: Palgrave Studies in Journalism and the Global South (PSJGS)
Buy print copy
Keywords
- digital journalism
- digital news
- political polarization
- South American journalism
- news audiences
- political consensus
About this book
This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.
In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.
Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Digital-Native News in South America
Book Subtitle: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia
Authors: Vanessa de Macedo Higgins Joyce
Series Title: Palgrave Studies in Journalism and the Global South
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-49502-1Due: 09 May 2024
Softcover ISBN: 978-3-031-49505-2Due: 09 May 2024
eBook ISBN: 978-3-031-49503-8Due: 09 May 2024
Series ISSN: 2662-480X
Series E-ISSN: 2662-4818
Edition Number: 1
Number of Illustrations: 20 b/w illustrations