Overview
- Provides a thorough account of the 2021 Canadian Election from a Political Marketing perspective
- Blends academic theory with industry-led practice, theoretical analysis with leading-edge commentary by experts
- Includes specific political marketing lessons learned and practitioners’ recommendations
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Reviews
"The 2021 Canadian election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis. From how one party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here." (--Anna Esselment, Associate Professor of Political Science, University of Waterloo)
Editors and Affiliations
About the editors
Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.
Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.
André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.
Bibliographic Information
Book Title: Political Marketing in the 2021 Canadian Federal Election
Editors: Jamie Gillies, Vincent Raynauld, André Turcotte
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-031-34404-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-34403-9Published: 10 June 2023
eBook ISBN: 978-3-031-34404-6Published: 09 June 2023
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XI, 162
Number of Illustrations: 4 b/w illustrations, 16 illustrations in colour
Topics: Electoral Politics, Political Communication, Marketing