Overview
- Provides insights into the most recent trends in the Chinese EV industry
- Sheds light on the drivers behind the Chinese EV manufacturing
- Compares Western and Chinese approaches to EV manufacturing and marketing based on Simon-Kucher’s project experience
Part of the book series: Business Guides on the Go (BUGO)
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About this book
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.
Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.
Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
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Keywords
Table of contents (10 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the authors
Dr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China.
Yunyi Gu is a Consultant at Simon-Kucher’s Frankfurt office, Germany. Since joining Simon-Kucher, she has supported a range of projects in the automotive and technology industries, working with different companies in China and the EU.
Zi Ling is an Associate Consultant at Simon-Kucher’s Berlin office, Germany. Since joining Simon-Kucher, he has supported numerous projects in the automotive industry, working with automotive suppliers to monetize innovation. He has also provided assistance with several initiatives related to theChinese market.
Bibliographic Information
Book Title: Chinese Electric Vehicle Trailblazers
Book Subtitle: Navigating the Future of Car Manufacturing
Authors: Jan Y. Yang, Yunyi Gu, Zi Ling Tan
Series Title: Business Guides on the Go
DOI: https://doi.org/10.1007/978-3-031-25145-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-25144-3Published: 01 April 2023
Softcover ISBN: 978-3-031-25147-4Published: 02 April 2024
eBook ISBN: 978-3-031-25145-0Published: 31 March 2023
Series ISSN: 2731-4758
Series E-ISSN: 2731-4766
Edition Number: 1
Number of Pages: XIII, 134
Number of Illustrations: 1 b/w illustrations
Topics: Automotive Industry, Market Research/Competitive Intelligence, Emerging Markets/Globalization, Marketing, Business Consulting