Overview
- Proceeds from the insights given on audiovisual culture by perception phenomena such as The McGurk Effect
- Draws upon insights from neuroscience exploiting fact-based psychological approach of Gestalt theory
- Addresses film, television, music video and video games
Part of the book series: Palgrave Studies in Audio-Visual Culture (PSAVC)
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Table of contents (7 chapters)
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Front Matter
Keywords
About this book
This book reconsiders audiovisual culture through a focus on human perception, with recourse to ideas derived from recent neuroscience. It proceeds from the assumption that rather than simply working on a straightforward cognitive level audiovisual culture also functions more fundamentally on a physiological level, directly exploiting precise aspects of human perception. Vision and hearing are unified in a merged signal in the brain through being processed in the same areas. This is illustrated by the startling ‘McGurk Effect’, whereby the perception of spoken sound is changed by its accompanying image, and counterpart effects which demonstrate that what we see is affected by different sounds accompanying sounds. This blending of sound and images into a whole has become a universal aspect of culture, not only evident in films and television but also in video games and short Internet clips. Indeed, this aesthetic formation has become the dominant of this period. The McGurk Universe attends to how audiovisual culture engages with and mediates between physiological and psychological levels.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: The McGurk Universe
Book Subtitle: The Physiological and the Psychological in Audiovisual Culture
Authors: K.J. Donnelly
Series Title: Palgrave Studies in Audio-Visual Culture
DOI: https://doi.org/10.1007/978-3-031-18633-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-031-18632-5Published: 02 January 2023
Softcover ISBN: 978-3-031-18635-6Published: 03 January 2024
eBook ISBN: 978-3-031-18633-2Published: 01 January 2023
Series ISSN: 2634-6354
Series E-ISSN: 2634-6362
Edition Number: 1
Number of Pages: IX, 221
Number of Illustrations: 16 b/w illustrations, 20 illustrations in colour
Topics: Audio-Visual Culture, Psychology, general, Science and Technology Studies, Cultural Studies