Studio Ghibli

1. Front Matter

   Pages i-xi

   PDF

2. Introduction: The Industrial World of Studio Ghibli

   • Rayna Denison

   Pages 1-29

3. The Myth of Ghibli: The Foundation and Early Industrial History of Studio Ghibli

   • Rayna Denison

   Pages 31-52

4. Studio Ghibli from the Ground Up: Early Working Culture and Practices

   • Rayna Denison

   Pages 53-72

5. Ghibli’s Worlds of Women: From Women’s Films to the Women Who Shaped the Permanent Studio Ghibli

   • Rayna Denison

   Pages 73-96

6. Rendered (In)Visible: Studio Ghibli at Anime’s CG Turning Point

   • Rayna Denison

   Pages 97-121

7. Studio Ghibli at the Art Museum: Exhibiting Animation as Art

   • Rayna Denison

   Pages 123-144

8. A Hidden History of Studio Ghibli: Short Films, Advertising and the Industrial Reality of Japanese Animation

   • Rayna Denison

   Pages 145-169

9. The Long Shadow of Hayao Miyazaki: Studio Ghibli, Home Video and New Directors

   • Rayna Denison

   Pages 171-191

10. A Disappearing Kingdom: Studio Ghibli’s Legacy in the Ni no Kuni Franchise

    • Rayna Denison

    Pages 193-211

11. Back Matter

    Pages 213-221

    PDF

Studio Ghibli: An Industrial History takes us deep into the production world of the animation studio co-founded by Oscar-winning director Hayao Miyazaki. It investigates the production culture at Studio Ghibli and considers how the studio has become one of the world’s most famous animation houses. The book breaks with the usual methods for studying Miyazaki and Ghibli’s films, going beyond textual analysis to unpack the myths that have grown up around the studio during its long history. It looks back at over 35 years of filmmaking by Miyazaki and other Ghibli directors, reconsidering the studio’s reputation for egalitarianism and feminism, re-examining its relationship to the art of cel and CG animation, investigating Studio Ghibli’s work outside of feature filmmaking from advertising to videogames and tackling the studio’s difficulties in finding new generations of directors to follow in the footsteps of Miyazaki and Isao Takahata. By reconstructing the history of Studio Ghibli through its own records, promotional documents and staff interviews, Studio Ghibli: An Industrial History offers a new perspective not just on Ghibli, but on the industrial history of Japanese animation.

• Studio Ghibli
• Hayao Miyazaki
• Isao Takahata
• Anime
• Film History
• Advertising
• Japanese Animation
• Women in Animation
• Animation Art
• Videogames

“As Rayna Denison‘s new book, Studio Ghibli: An Industrial History, outlines, there are all sorts of assumptions made by commentators on Studio Ghibli’s work, including the one that Hayao Miyazaki is the be-all and end-all of its output. … while Ghibli might be the obvious starting point for publishers, authors and readers, Denison’s book will set a standard for many years to come.” (Jonathan Clements, All the Anime, blog.alltheanime.com, February 26, 2023)

“... Sind die Erkenntnisse über Studio Ghibli an sich zwar äußerst aufschlussreich, so ist es vielmehr die darüber hinausgehende Art, wie die Autorin ihre in der Einleitung beschriebene Methodologie umsetzt, welche Denisons Monografie lesenswert werden lässt. Sie legt somit einen möglichen Grundstein für fortführende Forschung und für das Schreiben von Industriegeschichten zu weiteren (japanischen) Animationsstudios …” (David Höwelkröger, in: MEDIENwissenschaft, Heft 3, 2023)

“One of the foremost authorities on Hayao Miyazaki and Studio Ghibli, Dr. Rayna Denison has now produced what will become the go-to book on the topic. Unique for its focus on the industrial conditions under which the Miyazaki mythos is produced, Studio Ghibli: An Industrial History offers a refreshing new take not only on Studio Ghibli and its directors but also on how to write about anime period – via studios and the way studios inform animation. Everyone should read and learn from this refreshing, essential account of Ghibli.” (Marc Steinberg, Associate Professor, Concordia University, Canada)

• University of Bristol, Bristol, UK

  Rayna Denison

Rayna Denison is Professor of Film and Digital Arts at the University of Bristol, UK. Her research focuses on contemporary Japanese media and she is the author of Anime: A Critical Introduction (2015), the editor of Princess Mononoke: Understanding Studio Ghibli’s Monster Princess (2018) and the co-editor of the Eisner Award-nominated collection Superheroes on World Screens (with Rachel Mizsei-Ward, 2015). Rayna has also co-edited special issues of the Journal of Japanese and Korean Cinema, the East Asian Journal of Popular Culture and Intensitites. Her academic work can also be found in prominent journals such as Cinema Journal, Velvet Light Trap, The International Journal of Cultural Studies, Animation: An Interdisciplinary Journal and Japan Forum.

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