Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

1. Front Matter

   Pages i-xv

   PDF

2. Introduction

   • Andrew Lim

   Pages 1-19

3. Palestine Solidarity Network Aotearoa

   • Andrew Lim

   Pages 21-44

4. Israel Institute of New Zealand

   • Andrew Lim

   Pages 45-66

5. Australia/Israel & Jewish Affairs Council

   • Andrew Lim

   Pages 67-96

6. Australia Palestine Advocacy Network

   • Andrew Lim

   Pages 97-120

7. Conclusion

   • Andrew Lim

   Pages 121-141

8. Back Matter

   Pages 143-149

   PDF

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.

• Political Marketing
• Advocacy
• Public Diplomacy
• Nation Branding
• Israel Institute of New Zealand
• Palestine Solidarity Network
• Israel and Palestine Conflict
• Australia Palestine Advocacy Network
• Australia/Israel & Jewish Affairs Council

“Andrew Lim’s book offers not only data and insights into the ‘facts’ of Israeli and Palestinian narratives but also a framework for clarification of a mortal contest of mind-numbing complexity.     Lim has energetically researched a multifaceted and controversial topic and persuasively imposed conceptual order on it.  Lim’s navigation of the interface between theory and data offers a model well worth emulating by scholars of a variety of political persuasion, disinformation, and propaganda battles.” (Stephen Hoadley, Associate Professor of Politics and International Relations, University of Auckland, New Zealand)

“This is a significant contribution to our understanding of issues campaigning and lobbying in our evermore complex and global world of 8 billion people. This is a book that gives a critical understanding of how nation brands, international policies and issue group campaigns are branded and developed. Funding, pressure group activity and the complexity of global issue campaigning and lobbying are explored alongside Israel and Palestine within the context of Australia and New Zealand.” (Phil Harris, Professor, University of Chester, UK)



"Andrew Lim has given us a fascinating, innovative account of Israeli and Palestinian advocacy groups in Australia and New Zealand. The comparative treatment across countries, groups and advocacy strategies breaks new ground. Lim presents a well-written and copiously referenced exploration of a neglected aspect of Israeli- Palestinian competition. The deployment of concepts of political marketing, segmented audiences, public diplomacy and nation branding is valuable, particularly when intersecting with significant advocacy autonomy." (William Harris, Emeritus Professor of Middle East studies, University of Otago, New Zealand)

• Politics and International Relations, University of Auckland, Auckland, New Zealand

  Andrew Lim

Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.

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