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The Neurology of Business

Implementing the Viable System Model

  • Book
  • © 2022

Overview

  • Provides compact knowledge about diagnosis and design of the organization 4.0
  • Describes the application of the presented Viable System Model with many practical examples
  • Solves practical application issues that have not been addressed before

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (18 chapters)

  1. Necessity and Benefits of the Third Dimension

  2. The Viable System Model

  3. Diagnosis and Design

  4. From Knowledge to Implementation

Keywords

About this book

This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Overlooked by classical organizational theory, this third dimension offsets its typical drawbacks.

The Neurology of Business introduces Stafford Beer’s Viable System Model (VSM) and shows how this helps managers to diagnose, discover, and unleash the potential and performance lying dormant in today’s enterprises.

The book is based on numerous consulting projects and management seminars conducted in Europe, America, and Asia. It guides the reader through the diagnosis and design process and illustrates application issues with practical examples. In this way, the book provides managers with the language needed to have meaningful conversations abouthow their organizations are functioning. As such, it will benefit managers in business and nonbusiness organizations, as well as readers interested in general management.

Authors and Affiliations

  • Fondation Oroborus, Altendorf, Switzerland

    Martin Pfiffner

About the author

Martin Pfiffner lives in Switzerland with his wife and daughter. After studying economics, he earned his PhD in systems-oriented management at the University of St. Gallen (HSG). He went on to study management cybernetics with Stafford Beer. He has worked as a top-management consultant and speaker for almost thirty years, was a member of the executive board in the Malik Management Group and headed their Management Cybernetics & Bionics division. As a consultant, he has applied Stafford Beer’s Syntegration method and Viable System Model in business and nonbusiness organizations across the world. In 2017, he cofounded the Fondation Oroborus in order to disseminate management cybernetics. He is a widely recognized expert in the field of organization and structure and has published several books and articles on management.  He has always practiced martial arts and played the guitar in an alternative rock band.

Bibliographic Information

  • Book Title: The Neurology of Business

  • Book Subtitle: Implementing the Viable System Model

  • Authors: Martin Pfiffner

  • Translated by: Mark Kyburz

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-3-031-14260-4

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-031-14259-8Published: 29 September 2022

  • Softcover ISBN: 978-3-031-14262-8Published: 02 October 2023

  • eBook ISBN: 978-3-031-14260-4Published: 28 September 2022

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XXVI, 308

  • Number of Illustrations: 3 b/w illustrations, 139 illustrations in colour

  • Topics: Organization, Business Strategy/Leadership

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