Overview
- Explores professional genres & texts, analysing what they reveal professionals’ use of discursive strategies
- Puts people at the centre of discursive study of PR industry’s boundary work adjacent fields and professions
- Opens up PR’s lifeworlds including gendered and raced positions within the profession
Part of the book series: Communicating in Professions and Organizations (PSPOD)
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Table of contents (8 chapters)
Keywords
About this book
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Authors and Affiliations
About the author
Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.
Bibliographic Information
Book Title: Public Relations and the Digital
Book Subtitle: Professional Discourse and Change
Authors: Clea Bourne
Series Title: Communicating in Professions and Organizations
DOI: https://doi.org/10.1007/978-3-031-13956-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2022
Hardcover ISBN: 978-3-031-13955-0Published: 30 September 2022
Softcover ISBN: 978-3-031-13958-1Published: 02 October 2023
eBook ISBN: 978-3-031-13956-7Published: 29 September 2022
Series ISSN: 2947-812X
Series E-ISSN: 2947-8138
Edition Number: 1
Number of Pages: XX, 230
Number of Illustrations: 4 b/w illustrations, 2 illustrations in colour
Topics: Intercultural Communication, Linguistics, general, Marketing, Sociology of Work, Media and Communication, Corporate Communication/Public Relations