Overview
- Recent Research on the Effect of Information Technology on Business and Marketing Intelligence Systems
- Demonstrates how technologies influence business operations for ensuring successful institutions survival
- Written by experts in the field
Part of the book series: Studies in Computational Intelligence (SCI, volume 1056)
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Table of contents (139 chapters)
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Front Matter
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Social Marketing and Social Media Applications
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Front Matter
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Learning- E-learning and M-learning
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Front Matter
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Keywords
About this book
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.
The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Editors and Affiliations
Bibliographic Information
Book Title: The Effect of Information Technology on Business and Marketing Intelligence Systems
Editors: Muhammad Alshurideh, Barween Hikmat Al Kurdi , Ra’ed Masa’deh, Haitham M. Alzoubi , Said Salloum
Series Title: Studies in Computational Intelligence
DOI: https://doi.org/10.1007/978-3-031-12382-5
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-12381-8Published: 09 February 2023
Softcover ISBN: 978-3-031-12384-9Published: 09 February 2024
eBook ISBN: 978-3-031-12382-5Published: 12 March 2023
Series ISSN: 1860-949X
Series E-ISSN: 1860-9503
Edition Number: 1
Number of Pages: XXIV, 2580
Number of Illustrations: 117 b/w illustrations, 310 illustrations in colour
Topics: Artificial Intelligence, Computational Intelligence, Business Information Systems, Data Engineering