Skip to main content
SpringerLink
Log in

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

  • Conference proceedings
  • © 2022

Overview

Editors:
  1. Juliann Allen

    1. College of Business Administration, Nicholls State University, Thibodaux, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Bruna Jochims

    1. MINT Research Center, SKEMA Business School, Lille, France

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Shuang Wu

    1. Rohrer College of Business, Rowan University, Glassboro, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Celebrates the history of marketing while also exploring its future
  • Presents theories for more efficient and impactful responses by marketers
  • Explores the influence of artificial intelligence, virtual reality, mechanamorphics

Included in the following conference series:

Conference proceedings info: AMSAC-WC 2021.

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 249.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (199 papers)

  1. Front Matter

    Pages i-xlix
    Download chapter PDF

  2. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract

    • David Allan
    Pages 1-2

  3. An Apology Is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract

    • Wolfgang J. Weitzl, Robert Zniva, Gerald Petz, Charlotte Pichler
    Pages 3-4

  4. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract

    • Soyoung Joo
    Pages 5-6

  5. Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract

    • Serwaa Karikari, Omar J. Khan
    Pages 7-8

  6. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract

    • Silke Bambauer-Sachse, Ashley Young
    Pages 9-10

  7. “Point-and-Click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”

    • Alina Heinold, Marc Kuhn, Meike Grimme
    Pages 11-24

  8. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing: An Abstract

    • Flávio Régio Brambilla, Ana Flávia Hantt, Bruno Morgado Ferreira
    Pages 25-26

  9. Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: An Abstract

    • Se Jin Kim
    Pages 27-28

  10. Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants: An Abstract

    • Mona Hagebölling, Barbara Seegebarth, David Woisetschläger
    Pages 29-29

  11. Digital Voice Assistants in Service Encounters: An Abstract

    • Carsten D. Schultz
    Pages 31-32

  12. Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract

    • Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan
    Pages 33-34

  13. Transhumanist Technologies for the Transhumanist Consumer: An Abstract

    • Vitor Lima, Russell Belk
    Pages 35-36

  14. Deserving Pleasure through Pain: An Abstract

    • Haley Hardman, Christian Barney, Myles Landers
    Pages 37-38

  15. From Birthdays to Anniversaries: The Rituals of Celebrating a Brand’s Age Insights and Research Agenda: An Abstract

    • Nada Maaninou, Fabien Pecot
    Pages 39-40

  16. What Are You Looking At? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking: An Abstract

    • Anil Mathur
    Pages 41-42

  17. Facebook as a Source of Information about Presidential Candidates: An Abstract

    • Shawn T. Thelen, Boonghee Yoo
    Pages 43-44

  18. Self-Augmentation and Consumer Experiences: An Exploratory Study: An Abstract

    • Anupama Ambika, Varsha Jain, Russell Belk
    Pages 45-46

  19. To Protect and Serve? The Impact of Retailers’ Customer Policing Policies on Frontline Employees: An Abstract

    • Patrick B. Fennell, Melanie Lorenz, James Mick Andzulis
    Pages 47-48

  20. Brand Personality of Presidential Candidates: An Abstract

    • Shawn T. Thelen, Boonghee Yoo
    Pages 49-50
Back to top

Other volumes

  1. Celebrating the Past and Future of Marketing and Discovery with Social Impact

Keywords

About this book

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.

 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • College of Business Administration, Nicholls State University, Thibodaux, USA

    Juliann Allen

  • MINT Research Center, SKEMA Business School, Lille, France

    Bruna Jochims

  • Rohrer College of Business, Rowan University, Glassboro, USA

    Shuang Wu

About the editors

Founded in 1971, the Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation