Overview
- Provides a multi-dimensional look at post-COVID digital media landscape
- Features insights from different forms of media and technology
- Features new content models based on creative thinking and digital collaboration models
Part of the book series: The Economics of Information, Communication, and Entertainment (ECOINFORM)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (8 chapters)
-
Front Matter
-
Back Matter
Keywords
- Transitioned Media and COVID-19
- Museum transformation and COVID-19
- COVID-19 and consumer media behavior
- Digital transformation and COVID-19
- Virtual reality technology and COVID-19
- Content development post-COVID-19
- Digital media innovation and COVID-19
- Immersive technology and COVID-19
- Content Development
About this book
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Editors and Affiliations
About the editor
Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).
Bibliographic Information
Book Title: Transitioning Media in a Post COVID World
Book Subtitle: Digital Transformation, Immersive Technologies, and Consumer Behavior
Editors: Gali Einav
Series Title: The Economics of Information, Communication, and Entertainment
DOI: https://doi.org/10.1007/978-3-030-95330-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-95329-4Published: 23 April 2022
Softcover ISBN: 978-3-030-95332-4Published: 23 April 2023
eBook ISBN: 978-3-030-95330-0Published: 22 April 2022
Series ISSN: 1868-0453
Series E-ISSN: 1868-0461
Edition Number: 1
Number of Pages: XIII, 132
Number of Illustrations: 2 b/w illustrations, 27 illustrations in colour
Topics: Industries, Digital/New Media, Business and Management, general