Overview
- Provides contemporary best practices, managerial reviews, public policy performances, and theoretical attributions
- Highlights the role of public policy in entrepreneurial opportunities for women
- Discusses gender-based entrepreneurial management patterns in emerging markets
Part of the book series: International Marketing and Management Research (INMAMAR)
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Table of contents (6 chapters)
Keywords
About this book
This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior.
The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.
Reviews
—Angappa Gunasekaran, Director and Professor, School of Business Administration, Penn State Harrisburg, USA
A woman with economic empowerment is, by definition, a strong woman. However, living the empowered journey is a major challenge. The author puts forth new concepts supported by the examples on women-led enterprises across developing economies, which makes this book a worth read…
— Jose Balmori, Associate Dean, Business and Economics School, Universidades Anáhuac México, Mexico City
Authors and Affiliations
About the author
Ananya Rajagopal currently holds a position of Research Professor at Universidad Anáhuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books.
Bibliographic Information
Book Title: Women Entrepreneurs in Emerging Markets
Book Subtitle: Managing Performance within Ecosystems
Authors: Ananya Rajagopal
Series Title: International Marketing and Management Research
DOI: https://doi.org/10.1007/978-3-030-89770-3
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-89769-7Published: 13 March 2022
eBook ISBN: 978-3-030-89770-3Published: 12 March 2022
Series ISSN: 2662-8546
Series E-ISSN: 2662-8554
Edition Number: 1
Number of Pages: XV, 154
Number of Illustrations: 12 b/w illustrations, 1 illustrations in colour
Topics: Entrepreneurship, Emerging Markets/Globalization, International Business, Management, Gender Studies