Skip to main content
Book cover

Cultural Influences on the Process of Strategic Management

Using Scenario Planning for Decision Making in Multinational Corporations

  • Book
  • © 2022

Overview

  • Examines the cultural sensitivity of scenario planning
  • Provides a literature-based assessment on strategic management and culture from early beginnings to the present
  • Includes practical as well as theoretical implications of culture and strategic planning

Part of the book series: MIR Series in International Business (MIRSIB)

This is a preview of subscription content, log in via an institution to check access.

Access this book

eBook USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (7 chapters)

Keywords

About this book

This unique book is positioned at the crossroads of strategic management and international business. Based on an in-depth literature review, the author empirically assesses the widely shared, implicit assumption that strategic management processes can be globally applied in a standardized, i.e., culture-free, manner. So far, a variety of tools have also been recommended but without incorporating cultural differences. As many organizations observe that this ethnocentric view is more an illusion than reality, strategic management research has started to focus on the cultural sensitivity of its theories, tools, and processes to provide practitioners in a multicultural setting with adequate know-how and tools. To foster long-term decision-making despite uncertainty, scenario planning is frequently applied by practitioners. Up until today, scenario planning has however gained little attention from the academic community. 

Through this book, the author presents a newly developedframework for strategic management that combines the cultural value scale to test the cultural sensitivity of the long-term planning tool called “scenario planning.” The different process steps of scenario planning have been individually examined for their sensitivity toward the cultural dimensions of uncertainty avoidance and long-term orientation. The investigation is based on a unique, global set of management consultants working for a leading professional service firm. The results of this research show the cultural sensitivity of scenario planning, with different degrees of the process steps and the tested cultural dimensions.



Authors and Affiliations

  • University of Stuttgart, Stuttgart, Germany

    Andreas Michael Schühly

About the author

Andreas Schühly is a former strategy consultant who supported corporations across the globe in developing future-proof strategies. In addition to applying scenarios in practice, he analyzed the cultural sensitivity of strategic management as part of his research at the University of Stuttgart (Germany). Currently, he works as an Associate Director for a global pharmaceutical company focussing on women’s health.

Bibliographic Information

  • Book Title: Cultural Influences on the Process of Strategic Management

  • Book Subtitle: Using Scenario Planning for Decision Making in Multinational Corporations

  • Authors: Andreas Michael Schühly

  • Series Title: MIR Series in International Business

  • DOI: https://doi.org/10.1007/978-3-030-86660-0

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-030-86659-4Published: 21 December 2021

  • Softcover ISBN: 978-3-030-86662-4Published: 22 December 2022

  • eBook ISBN: 978-3-030-86660-0Published: 01 January 2022

  • Series ISSN: 2511-2244

  • Series E-ISSN: 2511-2252

  • Edition Number: 1

  • Number of Pages: XVIII, 378

  • Number of Illustrations: 9 b/w illustrations

  • Topics: International Business, Cross-Cultural Management, Business Strategy/Leadership

Publish with us