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  • © 2021

Doing Business in Africa

From Economic Growth to Societal Development

Palgrave Macmillan
  • Presents wide regional coverage across Africa
  • Covers hot topics such as the digital communication in Africa and environmental management
  • Explores the challenges for SMEs as well as MNCs in Africa

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xxviii
  2. Africa, a Continent on the Move

    • Eric Milliot
    Pages 1-6
  3. Internationalisation Process

    1. Front Matter

      Pages 33-33
    2. Internationalisation of Moroccan SMEs in Sub-Saharan Africa: An Analysis Based on the Uppsala Model

      • Oumaima Chamchati, Mohamed Nabil El Mabrouki, Caroline Minialai
      Pages 87-112
  4. International Logistics

    1. Front Matter

      Pages 113-113
    2. Internationalisation of West African Transport-Logistics SMEs Facing the Crushing Weight of MNCs

      • Messan Lihoussou, Suzanne M. Apitsa, Clément J. Godonou
      Pages 115-144
    3. The Role of Interpersonal Relations in Logistical Conflicts Resolution between SMEs and the Food Retailing Industry: The Case of Morocco

      • Hicham Abbad, Sonia Mahjoub, Dominique Bonet Fernandez, Hachemí Aliouche
      Pages 163-187
  5. Transborder Corporate Social Responsibility

    1. Front Matter

      Pages 189-189
    2. State of the Art on Environmental Management in the Cameroonian Public Administration: The Case Study of the Desk Management Activities in the Ministerial Central Services

      • Munoz Pierre Kenmeni, Hugues Valéry Kouakap, Mesmin Tchindjang, Marie Ngolo Bela, José Kisito Nkenkeu
      Pages 241-273

About this book

This book presents insights from cutting-edge international business and management research relating to Africa. Economic growth and foreign investment in the region remains strong, despite some slowing down in recent years. This trend of economic growth and its impact on international trade and FDI has attracted Western businesses, eager to capitalize on this emerging market. In this context, new relationships and interactions have stimulated business research on Africa.

Split into four parts covering the internationalization process, international logistics, trans-border corporate social responsibility and trust in Africa, the book covers a range of emerging trends, academic discussion and evolving issues across the spectrum of business research. It is a valuable read for students, researchers and practitioners interested in doing business in Africa.


Editors and Affiliations

  • University of Poitiers, Poitiers, France

    Suzanne M. Apitsa

  • University of Nantes, Nantes, France

    Eric Milliot

About the editors

Suzanne M. Apitsa, PhD, is a Lecturer at the University of Poitiers (France). She is a member of CEREGE Laboratory (Centre de Recherche en Gestion), Atlas AFMI (Association Francophone de Management International) and Afrique Atlantique. Her research focuses on international HRM, CSR, cross-cultural management, internationalization strategy, transport and logistic in Africa.

Eric Milliot, PhD, is Professor of Management Science at the University of Nantes (France). President of Atlas AFMI (Association Francophone de Management International), he is deputy editor-in-chief of International Management journal and director of the Atlas series at Vuibert (Paris). Member of the LEMNA laboratory, he has published several books and academic articles.

Bibliographic Information

  • Book Title: Doing Business in Africa

  • Book Subtitle: From Economic Growth to Societal Development

  • Editors: Suzanne M. Apitsa, Eric Milliot

  • Series Title: Palgrave Studies of Internationalization in Emerging Markets

  • DOI: https://doi.org/10.1007/978-3-030-50739-8

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-50738-1Published: 02 December 2020

  • Softcover ISBN: 978-3-030-50741-1Published: 03 December 2021

  • eBook ISBN: 978-3-030-50739-8Published: 01 December 2020

  • Series ISSN: 2662-1185

  • Series E-ISSN: 2662-1193

  • Edition Number: 1

  • Number of Pages: XXVIII, 370

  • Number of Illustrations: 29 b/w illustrations

  • Topics: International Business, Economy-wide Country Studies

Buy it now

Buying options

eBook USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access