Services in Family Forestry

1. Front Matter

   Pages i-xi

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2. Conceptualization of Service Approaches in Family Forestry

   1. Front Matter

      Pages 1-1

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   2. Foundations of Service Research and Service-Dominant Logic

      • Marja Toivonen, Christian Kowalkowski

      Pages 3-19

   3. Ecosystem Services in the Service-Dominant Logic Framework

      • Jesse Caputo, Dalia D’Amato, Brent D. Matthies

      Pages 21-47

3. Market and Policy Environment

   1. Front Matter

      Pages 49-49

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   2. Societal Expectations from Family Forestry in the USA and Europe

      • Emily S. Huff, Nataly Jürges, Maria Canadas

      Pages 51-66

   3. The Diversifying Use of Family Forests—Opportunities for New Services

      • Mikko Kurttila, Brett J. Butler, Teppo Hujala, Jari Miina, Henri Vanhanen, Harald Vacik

      Pages 67-81

   4. Family Forest Owners’ Changing Values and Other Service-Demand Drivers

      • Heimo Karppinen, Áiné Ní Dhubháin, Brett J. Butler

      Pages 83-102

   5. Total Economic Value, Ecosystem Services and the Role of Public Policy Instruments in the Creation and Destruction of Forest Values

      • Francisco X. Aguilar, Matthew C. Kelly, Brian Danley

      Pages 103-118

4. Public Service and Business Innovations

   1. Front Matter

      Pages 119-119

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   2. Service Innovation in Forestry: The Perspective of Family Forest Owners

      • Eric Hansen, Erlend Nybakk, Jose Guerrero

      Pages 121-142

   3. Service-Dominant Logic Driven Services for Family Forest Owners—The Present and the Potential

      • Sami Berghäll, Anders Roos

      Pages 143-166

   4. Business Models in Transition Countries

      • Vasja Leban, Meelis Teder, Stjepan Posavec, Janez Krč

      Pages 167-183

   5. Value Creation and Innovation with Non-wood Forest Products in a Family Forestry Context

      • Gerhard Weiss, Marla R. Emery, Jari Miina, Mikko Kurttila, Giulia Corradini, Patrick Huber et al.

      Pages 185-224

5. Communication, Cooperation, and Organizations for Services

   1. Front Matter

      Pages 225-225

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   2. Extension and Education Services: Applying Service-Dominant Logic Through Peer-to-Peer Learning

      • Paul F. Catanzaro, Katri Hamunen

      Pages 227-250

   3. Help to Self-help? A Service-Dominant Perspective on the Forest Owners’ Own Institutions

      • Dianne Staal Wästerlund

      Pages 251-267

   4. Social and Institutional Innovations in Family Forestry

      • Alice Ludvig, Teppo Hujala, Ivana Živojinović, Gerhard Weiss

      Pages 269-285

6. Transitions Governance

   1. Front Matter

      Pages 287-287

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   2. Sustainability as a Driver in Forestry‐Related Services

      • Anne Toppinen, Mirja Mikkilä, Anni Tuppura, Gerdien de Vries

      Pages 289-306

This book transfers the newest service research concepts, such as value co-creation, to family forestry context. The book is aimed at as learning material for higher-education students in Western economies, and as a handbook for forest scientists worldwide. It has a strong theoretical base, but also a practical orientation with examples of novel forest services from different regions and contexts. The five parts of the book are: I Conceptualization of Service Approaches in Family Forestry; II Market and Policy Environment; III Public Service and Business Innovations; IV Communication, Cooperation, and Organizations for Services; and V Transitions Governance. Each part begins with a chapter that is more conceptual and thus sets the stage for the subsequent chapters, which then focus on a regional perspective or some more specific theme under the part’s coverage.

• Service-dominant logic
• Value co-creation
• Non-industrial private forestry
• Family forest owners
• Service offering
• Service innovation
• Forestry Management

• School of Forest Sciences, University of Eastern Finland, Joensuu, Finland

  Teppo Hujala

• Forest Sciences, University of Helsinki, Helsinki, Finland

  Anne Toppinen

• United States Department of Agriculture, Forest Service, Amherst, USA

  Brett J. Butler

Policies and ethics