Editors:
- Explores new and innovative ways for marketers to find new customers in the global economy
- Examines how marketers can ensure high customer satisfaction and maintain customer loyalty
- Features cutting-edge research from global scholars and academics based on solid theory and rigorous research methodology
- Provides insights for theory and practice
- Features papers presented at the 21st Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Conference series link(s): AMSWMC: Academy of Marketing Science World Marketing Congress
Conference proceedings info: AMSWMC 2018.
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Table of contents (270 papers)
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Front Matter
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
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Marketing Department, IÉSEG School of Management, Lille, France
Patricia Rossi
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Rohrer College of Business, Rowan University, Glassboro, USA
Nina Krey
Bibliographic Information
Book Title: Finding New Ways to Engage and Satisfy Global Customers
Book Subtitle: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Editors: Patricia Rossi, Nina Krey
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-030-02568-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2019
Hardcover ISBN: 978-3-030-02567-0Published: 02 April 2019
eBook ISBN: 978-3-030-02568-7Published: 01 April 2019
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XLVII, 956
Number of Illustrations: 45 b/w illustrations, 17 illustrations in colour
Topics: Consumer Behavior, Customer Relationship Management, Online Marketing/Social Media