The Art of SXO

1. Front Matter

   Pages i-xx

   PDF

2. Search Experience Optimization: The New Way to Do SEO

   • Zuzanna Krüger

   Pages 1-46

3. Applying SXO to Your Website

   • Zuzanna Krüger

   Pages 47-126

4. Creating Compelling Content

   • Zuzanna Krüger

   Pages 127-194

5. Advanced SXO Techniques

   • Zuzanna Krüger

   Pages 195-232

6. The Future of SXO: How It Will Shape the SEO, CRO, and UX Design Landscape

   • Zuzanna Krüger

   Pages 233-236

7. Back Matter

   Pages 239-247

   PDF

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 


The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.


What You'll Learn

• Apply SXO best practices and how it differs from tradition SEO
• Optimize websites for both search engine bots and users
• Increase a website's ranking in SERPs
• Improve a website's conversion rates
• Grow revenue from organic traffic

Who This Book Is For


Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO. 

• Search Experience Optimization
• SXO
• Search Engine Optimization
• SEO
• User Experience
• UX
• Conversion Rate Optimization
• CRO
• SEO strategy
• SEO pipelines
• conversion rates
• high performance websites
• A/B testing
• social marketing

• Manchester, UK

  Zuzanna Krüger

​Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises.
She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization. 

Policies and ethics