Overview
- Learn SXO best practices and how it differs from traditional SEO
- Explore key UX design principles to improve your websites usability
- Discover an end-to-end strategy to increase a website's conversion and revenue rates
Part of the book series: Design Thinking (DESTH)
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Table of contents (5 chapters)
Keywords
About this book
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You'll Learn
- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website's ranking in SERPs
- Improve a website's conversion rates
- Grow revenue from organic traffic
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.
Authors and Affiliations
About the author
She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization.
Bibliographic Information
Book Title: The Art of SXO
Book Subtitle: Placing UX Design Methods into SEO Best Practices
Authors: Zuzanna Krüger
Series Title: Design Thinking
DOI: https://doi.org/10.1007/978-1-4842-9212-9
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Copyright Information: Zuzanna Kr�ger 2023
Softcover ISBN: 978-1-4842-9211-2Published: 16 May 2023
eBook ISBN: 978-1-4842-9212-9Published: 15 May 2023
Series ISSN: 2945-7793
Series E-ISSN: 2945-7807
Edition Number: 1
Number of Pages: XX, 245
Number of Illustrations: 20 b/w illustrations