Overview
- Cutting edge information, new approaches and methods for companies and networks
- Theory-driven yet practice-oriented with case studies
- An integrative management view on innovations
- Includes supplementary material: sn.pub/extras
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Table of contents (26 chapters)
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Strategic Perspectives on Innovation
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Communicative Perspectives on Innovation
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Integrated Perspectives on Innovation
Keywords
About this book
Editors and Affiliations
Bibliographic Information
Book Title: Strategy and Communication for Innovation
Editors: Nicole Pfeffermann, Tim Minshall, Letizia Mortara
DOI: https://doi.org/10.1007/978-3-642-41479-4
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2013
Hardcover ISBN: 978-3-642-41478-7Published: 20 January 2014
Softcover ISBN: 978-3-662-51967-7Published: 27 August 2016
eBook ISBN: 978-3-642-41479-4Published: 09 January 2014
Edition Number: 2
Number of Pages: XVII, 465
Number of Illustrations: 32 b/w illustrations, 29 illustrations in colour
Topics: Innovation/Technology Management, Engineering Economics, Organization, Logistics, Marketing, Industrial Organization