Proceedings of the Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016)

1. Front Matter

   Pages i-xv

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2. Accounting

   1. Front Matter

      Pages 1-1

      PDF

   2. Voluntary Disclosure of Graphical Information in Annual Reports: A Case of Government-Linked Companies in Malaysia

      • Sabariah Jamaluddin, Noor Hasimah M. Yacob, Lily Mazlifa Mustafa, Yuzainizam Yusop

      Pages 3-14

   3. Ricardian Equivalence Theorem: What Other Studies Say?

      • Abu Bakar Jaafar, Abdul Ghafar Ismail

      Pages 15-23

3. Art & Design

   1. Front Matter

      Pages 25-25

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   2. Corporate Rebranding Design of Aviation Company in Malaysia: Case Study of Rayani Air

      • Amina Syarfina Abu Bakar, Azahar Harun, Mohamed Razeef Abd Razak

      Pages 27-37

   3. Exploring Marbling Pattern Using Mirage Illusion with Combination of DSLR Lenses Technique

      • Aidah Alias, Dona Lowii Madon, Nor Fariza Baharuddin, Farihan Zahari, Shaharin Sulaiman

      Pages 39-46

   4. Images as an Indicator for Deaf Students’ Teaching and Learning: An Exploratory Study

      • Aidah Alias, Mustaffa Halabi Azahari, Norfadilah Kamaruddin, Farihan Zahari, Fadli Abdul Razak

      Pages 47-53

4. Business

   1. Front Matter

      Pages 55-55

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   2. Trust and Intention to Share as Predictors of Online Knowledge-Sharing Behavior

      • Ida Rosnita Ismail, Norulhuda Tajuddin, Nor Khairunnisa Mat Yunus

      Pages 57-67

   3. Individual Entrepreneurial Orientation and Perceived Employability Among University Graduates

      • Wei-Loon Koe

      Pages 69-77

5. Communication

   1. Front Matter

      Pages 79-79

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   2. Relationship Between Quality and Gossiping Behavior at Workplace

      • Audrey Anak John, Afi Roshezry Abu Bakar, Liana Mat Nayan, Nor Ez-Zatul Hanani Mohammed Rosli, Norazimah Abd Rashid

      Pages 81-90

   3. Physical Attractiveness or Personal Achievements? Examining Gender Differences of Online Identity Reconstruction in Terms of Vanity

      • Jiao Huang, Sameer Kumar, Chuan Hu

      Pages 91-99

   4. Social Network and Students: The Correlation Between Usage on Academic Performance and Non-academic Engagement

      • Abg Zainoren Abg Abdurahman, Ramraini Ali Hassan, Nazura Mohamad Sayuti, Johari Abdullah

      Pages 101-111

6. Economics

   1. Front Matter

      Pages 113-113

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   2. Minimum Wages: Helping or Hurting Producers?

      • Nor Aziah Abd Kadir, Adibah Hussin, Hasnizawati Hashim

      Pages 115-122

7. Education

   1. Front Matter

      Pages 123-123

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   2. Student Learning Time: A Needs Analysis for University Students’ Time Management Skills

      • Asmidar Alias, Nur Asmaliza Mohd Noor, Norshariza Mohamad Bhkari, Kamisah Ariffin

      Pages 125-134

   3. Perceived Resources and Technology Acceptance Model (PRATAM): Students’ Acceptance of e-Learning in Mathematics

      • Nor Habibah Tarmuji, Salimah Ahmad, Nur Hidayah Masni Abdullah, Asyura Abd Nassir, Aminatul Solehah Idris

      Pages 135-144

This book features papers addressing a broad range of topics including psychology, religious studies, natural heritage, accounting, business, communication, education and sustainable development. It serves as a platform for disseminating research findings by academicians of local, regional and global prominence, and acts as a catalyst to inspire positive innovations in the development of the region. It is also a significant point of reference for academicians and students. This collection of selected social sciences papers is based on the theme “Soaring Towards Research Excellence”, presented at the Regional Conference of Sciences, Technology and Social Sciences (RCSTSS 2016), organised bi-annually by Universiti Teknologi MARA Cawangan Pahang, Malaysia.

• Sustainable development
• Natural heritage
• Media and communication
• Law and economics
• Finance and banking
• RCSTSS 2016
• Regional Conference on Science, Technology and Social Sciences
• Art and design
• Cross cultural psychology
• Asian literature
• Asian culture
• literary diction

• Universiti Teknologi MARA, Bandar Tun Abdul Razak Jengka, Malaysia

  Mohd Yusri Mohamad Noor, Badli Esham Ahmad, Mohd Rozaidi Ismail, Mohd Amli Abdullah Baharum

• Universiti Teknologi MARA, Raub, Malaysia

  Hasnizawati Hashim

Mohd Yusri Mohamad Noor holds a Masters in Science (TESL) and an honors Degree in Linguistics and Literature. His main research focus is English Literary, Linguistic Studies and Multiple Intelligence. With 18 years teaching experience in English proficiency, English for Occupational Purposes, linguistics and literature, he is documenting Batek Aslian language in the Kuala Tahan National Park as a follow-up from his 2010 FRGS grant on endangered languages. He also holds the administrative post of Coordinator of Mandarin Language at Universiti Teknologi MARA Cawangan Pahang.

Badli Esham Ahmad is a senior lecturer in the Academy of Language Studies, UiTM Pahang and has over 15 years of teaching experience. He has taught various subjects from diploma to degree level including Business English, Sociolinguistics, and Introduction to General Linguistics. He is actively involved in research activities and his research interests are in self-directed learning and adult learners.Currently he is the Coordinator for UPENA (Unit Penerbitan UiTM) for Universiti Teknologi MARA Cawangan Pahang.

Mohd Rozaidi Ismail is a Senior Lecturer with the Academy of Language Studies at Universiti Teknologi MARA Pahang. With more than 15 years of teaching experience at the tertiary level, his primary interests include ESL Education, Instructional Design Technology and E-Learning. He is currently researching on design and development of online instructional systems and tools for language teaching and learning. He has also been actively involved with numerous in-house and professional editorial projects ranging from students' dissertations to commercially published academic, reference and general books. Currently, he is also the Lecturer-in-Charge for English for Workplace Communication at Universiti Teknologi MARA Cawangan Pahang.

Hasnizawati Hashim completed her MSc in Management Technology at the Faculty of Management, University Teknologi Malaysia (UTM).She received her BBA (Hons) from the School of Management, Universiti Utara Malaysia (UUM). She was a lecturer in a private college from 1998 to 2004, and has been working with Universiti Teknologi MARA (Pahang) since May 2004. She has 17 years of teaching and 10 years of researching experiences. She has received many research awards and other awards related to writing and publishing articles and excellence services.

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