Changing Trends in Japan's Employment and Leisure Activities

1. Front Matter

   Pages i-xiv

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2. Employment

   1. Front Matter

      Pages 1-1

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   2. An Introduction to Employment and Leisure in Japan

      • Fred R. Schumann

      Pages 3-10

   3. Early Years of the Sarariiman

      • Fred R. Schumann

      Pages 11-17

   4. The Bubble Period

      • Fred R. Schumann

      Pages 19-23

   5. Seishain Versus Keiyakushain

      • Fred R. Schumann

      Pages 25-32

3. Leisure

   1. Front Matter

      Pages 33-33

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   2. Tokyo Olympiad

      • Fred R. Schumann

      Pages 35-39

   3. Shopping OLs

      • Fred R. Schumann

      Pages 41-45

   4. Setsuyaku Era

      • Fred R. Schumann

      Pages 47-54

4. Opportunities

   1. Front Matter

      Pages 55-55

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   2. Understanding Today’s Marketplace

      • Fred R. Schumann

      Pages 57-68

   3. Special Interest Groups

      • Fred R. Schumann

      Pages 69-76

   4. Managing Multiple Source Markets

      • Fred R. Schumann

      Pages 77-82

   5. Concluding Remarks and Future Gazing

      • Fred R. Schumann

      Pages 83-91

5. Back Matter

   Pages 93-96

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This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the most current Japanese employment and leisure data and how the data compares with the earlier, postwar era that made up the boom-years of Japanese overseas travel. The latest data provides insight into how today’s working and living conditions in Japan impact overseas travel expenditures today. Readers, ranging from academics to business practitioners, will benefit from the book that provides the latest information that can be used in a practical manner to assist tourism-related businesses and organizations meet the current and future needs of the Japan overseas travel market.

• Japanese Overseas Tourism
• Tourism Marketing in Japan
• Modern Japan
• Employment and Leisure in Japan
• Travel Trends in Japan
• area studies

• University of Guam, Mangilao, Guam

  Fred R. Schumann

Fred R. Schumann, PhD, is Associate Professor of Global Resources Management in the School of Business and Public Administration at the University of Guam. He has been active as a business executive in the Asia Pacific region for over 30 years, working with various multinational retail and hospitality firms. Dr. Schumann’s primary research has been in the field of international tourism and trends in consumer spending. He has extensive experience in luxury and specialty retail, with groups such as DFS Guam and The Athlete’s Foot Group, Inc. (TAF). At TAF, he was responsible for 196 retail stores in 17 countries/territories as Franchise Director for the Asia Pacific region. In 2013, Dr. Schumann was Visiting Associate Professor in the Graduate School of East Asian Studies at Japan’s Yamaguchi University. More recently (2016) he was Visiting International Researcher at the Japan Institute for Labour Policy and Training, where he spent 3 months researching best practices in areas combining rural development strategies with the promotion of cultural tourism in Japan and other countries.

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