Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

1. Front Matter

   Pages i-xvi

   PDF

2. The Setting

   1. Front Matter

      Pages 1-1

      PDF

   2. The Infant Formula Controversy at Center Stage

      • S. Prakash Sethi

      Pages 3-11

   3. The Societal Context of the Infant Formula Controversy

      • S. Prakash Sethi

      Pages 13-25

   4. The Institutional Context of the Infant Formula Controversy

      • S. Prakash Sethi

      Pages 27-41

3. The Gathering Storm

   1. Front Matter

      Pages 43-43

      PDF

   2. Sowing the Seeds of the Controversy: the European Scene

      • S. Prakash Sethi

      Pages 45-58

   3. The Controversy Comes to the United States

      • S. Prakash Sethi

      Pages 59-73

   4. The Activists Throw the Gauntlet

      • S. Prakash Sethi

      Pages 75-91

   5. The Drive Toward Code Enactment

      • S. Prakash Sethi

      Pages 93-107

4. Issues and Institutions

   1. Front Matter

      Pages 109-109

      PDF

   2. Health, Medical, and Scientific Aspects of the Controversy

      • S. Prakash Sethi

      Pages 111-123

   3. Worldwide Infant Formula Sales, Markets, and Industry Structure

      • S. Prakash Sethi

      Pages 125-136

   4. The Industry and Major Manufacturers Involved in the Controversy

      • S. Prakash Sethi

      Pages 137-153

   5. Major Religious and Activist Groups Involved in the Controversy

      • S. Prakash Sethi

      Pages 155-167

5. Escalation of the Conflict

   1. Front Matter

      Pages 169-169

      PDF

   2. Who’s Involvement in the Controversy

      • S. Prakash Sethi

      Pages 171-179

   3. Dynamics of the Passage of the Who Code

      • S. Prakash Sethi

      Pages 181-196

   4. The Sole Negative Vote by the U.S.: the Impact of Ideology and Domestic Politics

      • S. Prakash Sethi

      Pages 197-213

6. Drive Toward Resolution of the Conflict

   1. Front Matter

      Pages 215-215

      PDF

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization.
Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include:

The rising phenomenon of social activism and its affect on public opinion and public policy;

The changing role of churches and other religious groups and their impact on corporate strategy and behavior;

The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations;

The changing dynamics between multinational corporations and host countries;

The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.

• Institution
• Nation
• compliance
• ethics
• management
• marketing
• organization
• public opinion

' Sethi's book is an excellent addition to the body of literature on public policy. I highly recommend it. ' Journal of International Business Studies 3 quarter 1994

• Baruch College, The City University of New York, USA

  S. Prakash Sethi

Policies and ethics