Authors:
- Explains the specificity of the artist–enterprise: a conflict between the time period of artistic creativity and the time period of economic sustainability
- Shows the need for new business models for content activity
- Provides illustrations with many examples, from Hokusai and Disney to Pokemon and Chanel, and has a worldwide vision
Part of the book series: Creativity, Heritage and the City (CHC, volume 1)
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Table of contents (11 chapters)
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Front Matter
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Back Matter
About this book
Even when they are on their own, artists have to demonstrate or manage a variety of skills, sign contracts both in the early and later stages of their activities, and also maintain relationships and networks that enable them to attain their artistic and economic goals. They are no longer simply entrepreneurs managing their own skills but are the enterprises themselves. The artist–enterprises thus find themselves at the confluence of two dynamics of production—artistic and economic: artistic because they invent new expressions and meanings; and economic because these expressions must be supported by monetary values on the market. The artistic dynamic is part of a long process of artistic enhancement and only an artist can say whether it has reached the point of presentation or equilibrium. The economic dynamic is dependent on the constant endorsement of artists' works by the market to ensure their survival as artist–enterprises. The tension created by this disparity is further aggravated by another tension: the need to overcome a number of risks so that artist–enterprises can progress.
This book will be of special interest to artists, managers, students, professionals, and researchers in the fields of the arts, creativity, economics, and development.
The author is Emeritus Professor at the University Paris I Panthéon-Sorbonne.
Authors and Affiliations
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University Paris I Panthéon-Sorbonne, Paris, France
Xavier Greffe
Bibliographic Information
Book Title: The Artist–Enterprise in the Digital Age
Authors: Xavier Greffe
Series Title: Creativity, Heritage and the City
DOI: https://doi.org/10.1007/978-4-431-55969-6
Publisher: Springer Tokyo
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Japan KK 2017
Hardcover ISBN: 978-4-431-55967-2Published: 08 July 2016
Softcover ISBN: 978-4-431-56740-0Published: 07 June 2018
eBook ISBN: 978-4-431-55969-6Published: 29 June 2016
Series ISSN: 2366-4584
Series E-ISSN: 2366-4592
Edition Number: 1
Number of Pages: VIII, 204
Number of Illustrations: 2 b/w illustrations
Topics: Cultural Management, Landscape/Regional and Urban Planning, Entrepreneurship, Arts, Regional and Cultural Studies