The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

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Book Title: European Retail Research 2011, Volume 25 Issue II
Editors: Thomas Rudolph, Thomas Foscht, Dirk Morschett, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
Series Title: European Retail Research
DOI: https://doi.org/10.1007/978-3-8349-7144-9
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
Softcover ISBN: 978-3-8349-3411-6Published: 12 December 2011
eBook ISBN: 978-3-8349-7144-9Published: 17 December 2011
Series ISSN: 1867-8785
Series E-ISSN: 2364-589X
Edition Number: 1
Number of Pages: VII, 140
Number of Illustrations: 17 b/w illustrations
Topics: Sales/Distribution

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Table of contents (6 chapters)

Front Matter

Several Aspects of Psychological Pricing: Empirical Evidence from some Austrian Retailers

The Application of the Convenience Concept to the Retail Format Vending

Standardization of Front-end Offers and Back-end Processes of International Store Retailers

Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing

Disintermediation in Distribution Channels – A Transaction Cost-based Analysis of Wholesalers

The Retail Industry in Hungary

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