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Quantitative Marketing and Marketing Management

Marketing Models and Methods in Theory and Practice

  • Book
  • © 2012

Overview

Editors:
  1. Adamantios Diamantopoulos

    1. Chair of International Marketing, University of Vienna, Vienna, Austria

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    You can also search for this editor in PubMed   Google Scholar

  2. Wolfgang Fritz

    1. Braunschweig, Germany

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    You can also search for this editor in PubMed   Google Scholar

  3. Lutz Hildebrandt

    1. Berlin, Germany

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  • A broad overview of quantitative approaches in marketing

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Table of contents (30 chapters)

  1. Front Matter

    Pages 1-35
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  2. Marketing Models and Marketing Research Methods

    1. Front Matter

      Pages 37-37
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    2. Implementing the Pareto/NBD Model: A User-Friendly Approach

      • Albert C. Bemmaor, Nicolas Glady, Daniel Hoppe
      Pages 39-49

    3. The Consistency Adjustment Problem of AHP Pairwise Comparison Matrices

      • Dominic Gastes, Wolfgang Gaul
      Pages 51-62

    4. Choice Modeling and SEM

      • Lutz Hildebrandt, Dirk Temme, Marcel Paulssen
      Pages 63-80

    5. Using Multi-Informant Designs to Address Key Informant and Common Method Bias

      • Christian Homburg, Martin Klarmann, Dirk Totzek
      Pages 81-102

    6. Using Artificial Neural Nets for Flexible Aggregate Market Response Modeling

      • Harald Hruschka
      Pages 103-121

    7. Supporting Strategic Product Portfolio Planning by Market Simulation

      • Karsten Kieckhäfer, Thomas Volling, Thomas Stefan Spengler
      Pages 123-147

    8. Knowledge Generation in Marketing

      • Peter S. H. Leeflang, Alessandro M. Peluso
      Pages 149-170

    9. Implications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models

      • Thomas Otter, Tetyana Kosyakova
      Pages 171-190

    10. Visual Decision Making Styles and Geographical Information Systems

      • Ana-Marija Ozimec, Martin Natter, Thomas Reutterer
      Pages 191-207

    11. Analyzing Sequences in Marketing Research

      • Günter Silberer
      Pages 209-224

    12. DISE: Dynamic Intelligent Survey Engine

      • Christian Schlereth, Bernd Skiera
      Pages 225-243

  3. Consumer Behavior and Retailing

    1. Front Matter

      Pages 245-245
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    2. The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying

      • András Bauer, Ariel Mitev
      Pages 247-268

    3. Repetitive Purchase Behavior

      • Hans Baumgartner
      Pages 269-286

    4. Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG

      • Yasemin Boztuğ, Lutz Hildebrandt, Nadja Silberhorn
      Pages 287-302

    5. Validation of Brand Relationship Types Using Advanced Clustering Methods

      • Wolfgang Fritz, Michael Kempe, Bettina Lorenz
      Pages 303-324

    6. Positioning Bases’ Influence on Product Similarity Perceptions

      • Christoph Fuchs, Adamantios Diamantopoulos
      Pages 325-351

    7. The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior

      • Andrea Gröppel-Klein, Philipp Broeckelmann
      Pages 353-377
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Keywords

About this book

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Editors and Affiliations

  • Chair of International Marketing, University of Vienna, Vienna, Austria

    Adamantios Diamantopoulos

  • Braunschweig, Germany

    Wolfgang Fritz

  • Berlin, Germany

    Lutz Hildebrandt

About the editors

Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria.
Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria.
Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.

Bibliographic Information

  • Book Title: Quantitative Marketing and Marketing Management

  • Book Subtitle: Marketing Models and Methods in Theory and Practice

  • Editors: Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt

  • DOI: https://doi.org/10.1007/978-3-8349-3722-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012

  • Hardcover ISBN: 978-3-8349-3060-6Published: 12 July 2012

  • Softcover ISBN: 978-3-8349-4657-7Published: 18 July 2014

  • eBook ISBN: 978-3-8349-3722-3Published: 31 January 2013

  • Edition Number: 1

  • Number of Pages: V, 627

  • Topics: Marketing, Market Research/Competitive Intelligence

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