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Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Florian Botzenhardt ist Mitarbeiter im Planning von Draftfcb und der ovummarken strategieberatung gmbh.
Bibliographic Information
Book Title: Die Zukunft der Werbeagenturen
Book Subtitle: Strategische Planung als Innovationsmotor
Authors: Florian Botzenhardt, Jens Uwe Pätzmann
DOI: https://doi.org/10.1007/978-3-8349-6777-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-2701-9Published: 23 February 2012
eBook ISBN: 978-3-8349-6777-0Published: 22 February 2012
Edition Number: 1
Number of Pages: XIII, 175
Number of Illustrations: 38 b/w illustrations
Topics: Marketing