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Book Title: Trust of Potential Buyers in New Entrepreneurial Ventures
Book Subtitle: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Authors: Gunnar Wiedenfels
Series Title: Entrepreneurship
DOI: https://doi.org/10.1007/978-3-8349-9495-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1673-0Published: 25 June 2009
eBook ISBN: 978-3-8349-9495-0Published: 25 July 2009
Series ISSN: 2627-2547
Series E-ISSN: 2627-2555
Edition Number: 1
Number of Pages: XXVIII, 324
Number of Illustrations: 97 b/w illustrations
Topics: Business Strategy/Leadership, Marketing