The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
Editors and Affiliations
Universität Hamburg, Hamburg, Germany
Tilo Böhmann
Institute of Research & Development and Innovation Management, Universität Stuttgart, Stuttgart, Germany
Wolfgang Burr
Institute of Applied Work Science, Department Information and Technology Management, Ruhr-University of Bochum, Bochum, Germany
Thomas Herrmann
Department of Informatics, Technische Universität München, Garching, Germany
Helmut Krcmar
About the editors
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
Bibliographic Information
Book Title: Implementing International Services
Book Subtitle: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Editors: Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar
