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- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Economics (CE)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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45134, Germany
Sandra Bell
Bibliographic Information
Book Title: International Brand Management of Chinese Companies
Book Subtitle: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Authors: Sandra Bell
Series Title: Contributions to Economics
DOI: https://doi.org/10.1007/978-3-7908-2030-0
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Physica-Verlag Heidelberg 2008
Hardcover ISBN: 978-3-7908-2029-4
Softcover ISBN: 978-3-7908-2549-7
eBook ISBN: 978-3-7908-2030-0
Series ISSN: 1431-1933
Series E-ISSN: 2197-7178
Edition Number: 1
Number of Pages: X, 370
Topics: Marketing, Entrepreneurship