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Table of contents (2 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Saarbrücken-Sfb, Deutschland
Bruno Neibecker
Bibliographic Information
Book Title: Werbewirkungsanalyse mit Expertensystemen
Authors: Bruno Neibecker
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-662-00803-4
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1990
Softcover ISBN: 978-3-7908-0485-0Published: 10 July 1990
eBook ISBN: 978-3-662-00803-4Published: 09 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: XIV, 370
Number of Illustrations: 35 b/w illustrations
Topics: Marketing, Artificial Intelligence