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Entscheidungen im Marketing

Fälle — Probleme — Methoden

  • Book
  • © 1974

Overview

Authors:
  1. Rainer Hasenauer
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  2. Fritz Scheu
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Table of contents (5 chapters)

  1. Front Matter

    Pages 1-28
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  2. Einführung

    • Rainer Hasenauer, Fritz Scheuch
    Pages 29-30

  3. Der Zielentscheidungsprozeß in der Unternehmung

    • Rainer Hasenauer, Fritz Scheu
    Pages 31-47

  4. Entscheidungen im Konsumgütermarketing

    • Rainer Hasenauer, Fritz Scheu
    Pages 48-163

  5. Entscheidungen im Investitionsgütermarketing

    • Rainer Hasenauer, Fritz Scheu
    Pages 164-244

  6. Entscheidung im Dienstemarketing

    • Rainer Hasenauer, Fritz Scheu
    Pages 245-289

  7. Back Matter

    Pages 291-296
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Keywords

Bibliographic Information

  • Book Title: Entscheidungen im Marketing

  • Book Subtitle: Fälle — Probleme — Methoden

  • Authors: Rainer Hasenauer, Fritz Scheu

  • DOI: https://doi.org/10.1007/978-3-663-16283-4

  • Publisher: VS Verlag für Sozialwissenschaften Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1974

  • Softcover ISBN: 978-3-663-15698-7Published: 01 January 1974

  • eBook ISBN: 978-3-663-16283-4Published: 05 October 2013

  • Edition Number: 1

  • Number of Pages: XXIX, 267

  • Topics: Business and Management, general

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