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Decision Science: A Human-Oriented Perspective

  • Book
  • © 2015

Overview

  • Latest research on Decision Making
  • Presents a Human Oriented Perspective on Decision Making
  • Written by a leading expert in the field
  • Includes supplementary material: sn.pub/extras

Part of the book series: Intelligent Systems Reference Library (ISRL, volume 89)

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Table of contents (7 chapters)

  1. Subjective Utility

  2. Psychological Insights

  3. Intuition and Decisions

Keywords

About this book

This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.

 

Authors and Affiliations

  • Faculty of Economics and Business Administration, Sofia University St. Kliment Ohridski, Sofia, Bulgaria

    George Mengov

Bibliographic Information

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