Building Engagement for Sustainable Development

1. Front Matter

   Pages I-IX

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2. Connections between Spirituality and Sustainability

   • Cristian Bogan Onete, Sonia Budz, Ioana Teodorescu

   Pages 1-22

3. Synergies of Longevity / Silver Economy and Senior Entrepreneurship for a Sustainable Society. The Case of Romania

   • Mariana Drăgușin, Mirela Octavia Sîrbu, Raluca Mariana Grosu, Alina-Elena Iosif

   Pages 23-37

4. Exploring Gender Differences in Leadership: Cultural and Social Issues in Romania

   • Andreea Simona Săseanu, Mihai Adrian Felea, Daniel Ion Zgură

   Pages 39-56

5. Organic vs. Conventional Food in Romania: An Overview of the Buying Decision

   • Magdalena Bobe, Maria–Alexandra Toma, Roxana Procopie

   Pages 57-73

6. The Supremacy of Superficial Forms of Culture in the Preferences of the Young Consumer – a Dominant Characteristic of the Nowadays Consumer Society

   • Lelia Voinea, Dorin Vicențiu Popescu, Teodor Mihai Negrea

   Pages 75-95

7. Higher Education in Romania. Trends, Analysis and Statistics

   • Silvius Stanciu, Roxana Sârbu, Doru Alexandru Pleşea, Raluca Crina Bucur

   Pages 97-113

8. An Empirical Evaluation of a Business Administration Bachelor Program

   • Cristinel Vasiliu, Irina Albăstroiu, Răzvan Dina, Mihaela Bucur

   Pages 115-130

9. Using Colors for Efficient Problem Solving in Learning

   • Irina Maiorescu, Smaranda Giuşcă, Gabriel Cristian Sabou

   Pages 131-146

10. Innovation for Companies – Increased Application by Better Understanding its Particularities

    • Rodica Pamfilie, Robert Bumbac, Andra Vasilcovschi

    Pages 147-164

11. Startup Assistance Organizations: Performance Influence Factors and Metrics

    • Ioana Ceaușu, Marieta Olaru, Gregor Weber, Markus Bodemann

    Pages 165-182

12. Risk Management Methods: FMEA and its Influence on Risk Handling Costs

    • Ruxandra Maria Mateescu, Vasile Dinu, Mihaela Maftei

    Pages 183-195

13. Derivation of a Modified Technology Acceptance Model for the Application on Self-driving Cars in a Car-sharing-model Based on Qualitative Research

    • Wiebke Geldmacher, Vanessa Just, Benjamin Grab, Andreas Kompalla

    Pages 197-214

The present volume addresses a set of challenges on the pass toward a more sustainable economy and society. Departing from conventional rhetoric on sustainability, the book is an invitation to reflect more closely on everyday routines, on the fundamentals and effects of current activities.​

• sustainability
• spirituality
• risk management
• innovation acceptance
• sources of innovation
• higher education
• gender equality
• entrepreneurship
• curriculum
• consumer behavior
• society of spectacle
• cognitive processes
• active ageing

• Bucuresti, Romania

  Laurențiu Tăchiciu

• Breunigweiler, Germany

  Gregor Weber

• Warburg, Germany

  Markus Bodemann

Laurențiu Tăchiciu is professor of business and strategy at the Bucharest University of Economic Studies, Romania.
Gregor Weber is CEO of Ecoistics Institute, and leads the research center for sustainability and sustainable energy concepts at diploma-university, Germany
Markus Bodemann is leading manager for virtualization and data center automation.
He also works as researcher at Ecoistics Institute.​

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