The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.
The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.

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Authors and Affiliations

Dortmund, Germany

Andreas Kohne

About the author

Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business.

Bibliographic Information

Book Title: Business Development
Book Subtitle: Customer-oriented Business Development for successful companies
Authors: Andreas Kohne
DOI: https://doi.org/10.1007/978-3-658-24726-3
Publisher: Springer Vieweg Wiesbaden
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
eBook ISBN: 978-3-658-24726-3Published: 04 February 2019
Edition Number: 1
Number of Pages: IX, 110
Number of Illustrations: 4 b/w illustrations, 8 illustrations in colour
Topics: Computing Milieux, Information Systems and Communication Service, IT in Business, Management, Marketing, Sales/Distribution

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Table of contents (8 chapters)

Front Matter

Back Matter

About this book