Overview
- An economics study
Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
Authors and Affiliations
About the author
Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist.
Bibliographic Information
Book Title: Impacting the Sensory Experience of Products
Book Subtitle: Experimental Studies on Perceived Quality
Authors: Christine Cowen-Elstner
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
DOI: https://doi.org/10.1007/978-3-658-21206-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2018
Softcover ISBN: 978-3-658-21205-6Published: 08 March 2018
eBook ISBN: 978-3-658-21206-3Published: 28 February 2018
Edition Number: 1
Number of Pages: XIX, 218
Number of Illustrations: 22 b/w illustrations, 10 illustrations in colour
Topics: Consumer Behavior