Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: BestMasters (BEST)
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Fachbereich 4,Institut für Management, Universität Koblenz-Landau, Koblenz, Germany
Marco Altpeter
About the author
Bibliographic Information
Book Title: Akzeptanz von Beacons für Location-based Advertising
Book Subtitle: Eine empirische Analyse aus konsumentenorientierter Sicht
Authors: Marco Altpeter
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-16608-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-16607-6Published: 05 December 2016
eBook ISBN: 978-3-658-16608-3Published: 22 November 2016
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XIII, 124
Number of Illustrations: 11 b/w illustrations
Topics: Consumer Behavior, Market Research/Competitive Intelligence, Online Marketing/Social Media