Overview
Wirtschaftswissenschaftliche Studie
Aktuelle wirtschaftswissenschaftliche Beiträge
Includes supplementary material: sn.pub/extras
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Table of contents (5 chapters)
Keywords
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Authors and Affiliations
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Bibliographic Information
Book Title: Vergleichende Werbung für die Positionierung neuer Marken
Book Subtitle: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Authors: Robert Kramer
DOI: https://doi.org/10.1007/978-3-658-16470-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-16469-0Published: 16 November 2016
eBook ISBN: 978-3-658-16470-6Published: 07 November 2016
Edition Number: 1
Number of Pages: XVI, 271
Number of Illustrations: 100 b/w illustrations
Topics: Marketing