Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Marktorientiertes Management (MAMA)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Philipps-Universität Marburg , Marburg, Germany
Ramona Platt
About the author
Bibliographic Information
Book Title: Selbstkongruenz im Multichannel-Retailing
Book Subtitle: Determinanten und Auswirkungen der absatzkanalspezifischen Selbstähnlichkeit
Authors: Ramona Platt
Series Title: Marktorientiertes Management
DOI: https://doi.org/10.1007/978-3-658-16062-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-16061-6Published: 05 December 2016
eBook ISBN: 978-3-658-16062-3Published: 24 November 2016
Series ISSN: 2627-759X
Series E-ISSN: 2627-7603
Edition Number: 1
Number of Pages: XXVIII, 440
Number of Illustrations: 35 b/w illustrations
Topics: Marketing, Sales/Distribution