Overview
- Publication in the Field of Economic Sciences
- Includes supplementary material: sn.pub/extras
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
Authors and Affiliations
About the author
Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.
Bibliographic Information
Book Title: Strategy and Success Factors of Business Schools
Authors: Anne Kathrin Adam
DOI: https://doi.org/10.1007/978-3-658-14519-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-14518-7Published: 08 July 2016
eBook ISBN: 978-3-658-14519-4Published: 04 July 2016
Edition Number: 1
Number of Pages: XIX, 262
Number of Illustrations: 22 b/w illustrations