Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Business-to-Business-Marketing (BTBM)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (10 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Heinrich-Heine-Universität Düsseldorf, Duesseldorf, Germany
Philipp Johannes Nolte
About the author
Bibliographic Information
Book Title: Verlässlichkeit als Beschaffungskriterium
Book Subtitle: Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich
Authors: Philipp Johannes Nolte
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-658-13153-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-13152-4Published: 27 May 2016
eBook ISBN: 978-3-658-13153-1Published: 18 May 2016
Edition Number: 1
Number of Pages: XXVI, 513
Number of Illustrations: 91 b/w illustrations, 4 illustrations in colour
Topics: Marketing, Business Strategy/Leadership, Production