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- Hier lernen Sie, Helpvertising erfolgreich in Ihrer Unternehmenspraxis einzusetzen
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Xengoo Consulting GmbH, Düsseldorf, Germany
Jan Steinbach
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Michael Krisch Unternehmensberatung, Düsseldorf, Germany
Michael Krisch
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Düsseldorfer Akademie für Marketing-Kommunikation, Düsseldorf, Germany
Horst Harguth
About the authors
Bibliographic Information
Book Title: Helpvertising
Book Subtitle: Content-Marketing für Praktiker
Authors: Jan Steinbach, Michael Krisch, Horst Harguth
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-07691-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2015
Softcover ISBN: 978-3-658-07690-0Published: 10 December 2014
eBook ISBN: 978-3-658-07691-7Published: 27 November 2014
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: XII, 47
Number of Illustrations: 11 b/w illustrations
Topics: Marketing, Media Research, Corporate Communication/Public Relations