Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 51)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Akzeptanz ökologischer Produktinnovationen im Automobilbereich
Book Subtitle: Wirkungen der Markenliebe
Authors: Isabel Maria Staufer
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-07414-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-07413-5Published: 29 October 2014
eBook ISBN: 978-3-658-07414-2Published: 21 October 2014
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXVIII, 437
Number of Illustrations: 36 b/w illustrations